Building Brands
Our Conscience
Can Live With

We build purposeful businesses and brands that grow at the interdependence between people, planet, and prosperity.

We believe business where prosperity comes at the cost of people and the planet needs systemic change and in our own humble way, we are trying to do things better and do better things.  

WHO WE ARE

chasing
windmills
that matter

TS/28 is a purposeful growth company that combines the ingenuity of a creative agency, the rigor of a consultancy, and the empathy of a trusted collaborator to help brands grow and scale their impact, purposefully.

WHO WE ARE

chasing
windmills
that matter

TS/28 is a purposeful growth company that combines the ingenuity of a creative agency, the rigor of a consultancy, and the empathy of a trusted collaborator to help brands grow and scale their impact, purposefully.

WHAT WE DO

PURPOSEFUL
IS WHAT
PURPOSEFUL
DOES

We believe the Purpose is the positive force that pervasively transforms the How and What a business does, not just the Why.

We build the blueprint of purposeful transformation and become part of the leadership team that executes it, from purposeful innovations to changing culture, creating the partner’s ecosystem, evaluating how success gets measured, and how the brand and company communicate, living their Purpose.

WHAT WE DO

PURPOSEFUL
IS WHAT
PURPOSEFUL
DOES

We believe the Purpose is the positive force that pervasively transforms the How and What a business does, not just the Why.

We build the blueprint of purposeful transformation and become part of the leadership team that executes it, from purposeful innovations to changing culture, creating the partner’s ecosystem, evaluating how success gets measured, and how the brand and company communicate, living their Purpose.

HOW WE WORK

outside-in and
inside-out

Our process is open, hyper collaborative with cross-discipline leadership teams, and brutally honest.

We have been working outside-in, in companies like Dole Sunshine Co., becoming their Chief Marketing Office for the last three years. We work inside-out with other clients like Johnson & Johnson Vision Care and Sustenir, a Temasek-funded start-up.

STUFF WE’VE BEEN A PART OF

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Pier-Luigi Sigismondi

Former President for
The Foods and Beverages Group,
Dole Sunshine Company

“Our partnership with TS/28 has been instrumental in the purpose-led journey at Dole Sunshine Company.

As core members of our leadership team, Rupen and Ranjit (together with their fun & super qualified team) have helped us craft our Brand Strategy, Purpose and Dole Promises since day one.

They’ve been seamless partners and executives fully embedded into our processes and teams. As Dole Sunshine Company, we would not be where we are without them. Their creative work in conjunction with the ecosystem of agencies, NGOs and entrepreneurs has been outstanding.  

Rupen is a disruptor, one of a kind. Ranjit’s humble style shouts brilliance in the communications space.

Over these past three years, it’s been incredibly exciting to have them as our partners in the transformation journey of our business. We share the passion and purpose to create an iconic Nutrition & Wellness company we aspire to be, and I am privileged to have their support.”  

Pier-Luigi Sigismondi

Former President for
The Foods and Beverages Group,
Dole Sunshine Company

“Our partnership with TS/28 has been instrumental in the purpose-led journey at Dole Sunshine Company.

As core members of our leadership team, Rupen and Ranjit (together with their fun & super qualified team) have helped us craft our Brand Strategy, Purpose and Dole Promises since day one.

They’ve been seamless partners and executives fully embedded into our processes and teams. As Dole Sunshine Company, we would not be where we are without them. Their creative work in conjunction with the ecosystem of agencies, NGOs and entrepreneurs has been outstanding. 

Rupen is a disruptor, one of a kind. Ranjit’s humble style shouts brilliance in the communications space.

Over these past three years, it’s been incredibly exciting to have them as our partners in the transformation journey of our business. We share the passion and purpose to create an iconic Nutrition & Wellness company we aspire to be, and I am privileged to have their support.”  

Jack Moy

Chief Executive Officer,
Sustenir

“TS/28 immediately set themselves apart with their outside-in approach. While companies tout it, few can walk the talk with out-of-the-box thinking the way TS/28 do.

They grasped the trajectory of our growth quickly and shaped key insights that unlocked the big picture for us. Rupen and his team don’t mince words: they are sharp and swift and their clarity of thought firmly anchored Sustenir in its current superfoods positioning.

They are a formidable partner in challenging a brand’s right to exist and succeed, and their partnership accelerated our innovations as an agritech disruptor.”

Christian Wiegele

Former President for the Fresh Produce Group,
Dole Sunshine Company

“With the unique leadership and a fresh, agile structure of TS/28, we have created a new outside-in and inside-out marketing operating model. 

The leaders of TS/28 became our Chief Marketing Office, (CMO, CCO and more) which successfully integrate and lead our local marketing teams. On top of that TS/28 was instrumental in not only developing our Dole Purpose but more importantly integrating the purpose driven approach into our Promises, which have helped transform the company in the way we work, we are structured, we look at innovations and measurement of success.